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Amazon.com ReviewGeoffrey Moore's first two books, Crossing the Chasm and Inside the Tornado, were gospel to a generation of high-tech managers. The challenge those books addressed was how to market and sell according to what he called the "Technology Adoption Life Cycle." In Living on the Fault Line, Moore takes his message to a very different group of execs, those who have never had to worry about marketing technology but who now face the biggest and most disruptive technology life cycle of all--the Internet. Moore contends the Internet has changed everything, and he means it. As many companies are now discovering, market share is worth more than earnings; virtual integration trumps vertical integration; and the IT department, once relegated to a stuffy back office, is no longer "about the business--it is the business." The best proxy of a company's success Try its stock price. Moore writes, "Stock price is in effect an information system about competitive advantage, it can help you sort through which markets to attack, which strategies to pursue, which partners to endorse, and which tactics to execute.... Capital, in other words, flows to competitive advantage and abandons competitive disadvantage." For some, Moore's prescriptions may seem over the top. But those grappling for a handhold on the Internet economy will find much to ponder here. For example, managers faced with a scarcity of time and resources will find his analysis of core and context a powerful prism to manage by. He defines "core" as activities that differentiate a company in the marketplace and thereby drive its stock price. "Context" is simply everything else the company already does. His suggestion: assign your best people to the core and outsource as much of the context as possible. If you've enjoyed Moore's previous work, you'll find Living on the Fault Line a must. If you've never read Moore before, get this on your bookshelf before your competition does. Engaging and highly readable, this one's a keeper. --Harry C. Edwards Deli Brands of America Discover Deli with a Difference! Established in 1932 Deli Brands of America has a tradition of quality and value that is unsurpassed.Your customers will taste the ... Today's Stock Market News and Analysis - Nasdaq.com Get the latest news and analysis in the stock market today including national and world stock market news business news financial news and more. Personal Finance - How To Information eHow Get expert advice for all your financial questions from spending saving and investing smartly; to tackling taxes; to buying a home; to getting the right insurance. InPlay from Briefing.com Mark: Ticketmaster in association with Kremlin productions presents THE DONALD TRUMP IMPEACHMENT TOUR..If you loved him in the debates if you loved the ... Harrington Investments We can invest for a better world. Harrington Investments has been a leader in Socially Responsible Investing and Shareholder Advocacy since 1982 dedicated to managing portfolios for individuals ... Trust law - Wikipedia Overview. A trust is created by a settlor who transfers title to some or all of his or her property to a trustee who then holds title to that property in trust for ... Business and management dictionary and glossary of ... business and management terms dictionary glossary of terminology and definitions from business and management Construction ERP Software Work & Procurement Management ... Civil Engineering Applications for the use of consulting engineers structural designers and architects. The Free List of Bank & Credit Union Repo Sales ... Repo Finder provides free repossessed bank cars for sale bank repossessed cars credit union repossessions and ATV repo lists among other repo sales service lists ... Now Boxing - News and Opinions on Boxing By Fatih Eroglu The Danny Garcia vs. Keith Thurman fight has been settled and now we can move on to the next fight for the victorious Keith Thurman.
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